Blog 2

criteria examples

ecological/environmental current legislation 

future legislation

international legislation

regulatory bodies and processes

government policies

government term and change

trading policies

funding, grants and initiatives

home market pressure- groups

international pressure- groups

wars and conflicts

Political

Pension age increases

Pension money problems

Economical

Lack of pay increase

criteria examples

home economy

economy trends

overseas economies

general taxation

taxation specific to product/services

seasonality issues

market/trade cycles

specific industry factors

market routes trends

distribution trends

customer/end-user drivers

interest/ exchange rates

international trade and monetary issues

criteria examples

lifestyle trends

demographics

consumer attitudes and opinions

media views

law changes affecting social factors

brand, company, technology image

consumer buying patterns

fashion and role models

major events and influences

buying access and trends

ethnic/religious factors

advertising and publicity

ethical issues

social

Technological

Interactive Whitebords

criteria examples

competing technology development

research funding

associated/dependent technologies

replacement technology/solutions

maturity of technology

manufacturing maturity and capacity

information and communications

consumer buying mechanisms/technology

technology legislation

innovation potential

technology access, licencing, patents

intellectual property issues

global communications

This is a PEST analysis of my orgtanisation